See what I did there?
So despite the live stream bombing out every few minutes I did manage to catch most of the Apple Watch announcement. I’m genuinely surprised about how closely aligned it is to Android Wear. Apple have never been first to market with hardware, but when they do arrive they usually do it best.
Couple of immediate concerns…
- Reliance on Siri. Still sub-par compared to Google Now. I hear Apple are expanding operations for Siri though so watch this space.
- Battery life! That watch is doing an awful lot of stuff. The Moto 360 suffered from 12 hours of battery and that was substantially bigger.
- Simplicity. I’ll say it again, this watch is doing an awful lot of stuff. The way you twist. long press, touch, hard touch(?) & swipe didn’t seem as immediately intuitive as an iPhone or iPad. The benchmark will be my 3 year old daughter who can use our iPad with no intervention.
HOWEVER, it’s not all doom and gloom. The device isn’t going to see the light of day until “early” 2015. That’s plenty of time to optimize battery performance and tweak the interface. I saw one analyst state that the demo wasn’t actually aimed at consumers at all. It’s aimed at the app development community who now need to embrace this new device and come up with some tangible ways that it can improve upon using an iPhone alone.
Don’t write them off just yet – they’ve got a bit of a track record for this sort of stuff.